The Silver Deer was originally a men's formal wear shop in Principality of Amidonia in the capital city of Van. However, due to the poor economy and lack of fashion, it suffered dismal sales and revenue. Its business began to improve during the occupation of Van, as the people were introduced to the freedoms and innovations of the Elfrieden Kingdom. After the annexation of Amidonia and the creation of the Kingdom of Freidonia, the Silver Deer has greatly expanded its business and is now involved in many ventures.
In addition to selling men and women's garb, the Silver Deer is now dealing in food, transportation and trade. Its most ambitious venture is backing the construction of the Roroa Maru, the first hovercraft.